Following the release of his platinum-selling debut Venni Vetti Vecci (1999), he released his second and third albums Rule 3:36 (2000) and Pain Is Love (2001). Rule has been nominated for two American Music Awards and four Grammy Awards with respective collaborators Lil' Mo, Vita, Ashanti and Case. Ja Rule, Cadillac Tah - Aint It Funny: 2001 All Star: Whats Going On Jennifer Lopez - Ain. LL Cool J - All I Have Jennifer Lopez: The Reel Me: 2002 Jennifer Lopez - Alive Jennifer Lopez - Im Gonna Be Alright Jennifer Lopez - Jenny from the Block Jennifer Lopez ft. Jennifer Lopez - Baby I Love U Jennifer Lopez - Im Glad Jennifer Lopez feat. The Pro, Maria Maria 35 Jennifer Lopez, Waiting For Tonight 36 Christina Aguilera.
Her stint on the TV talent show turned out to be a huge success, and led to her chart. In 2019, he joined the main cast of WeTV's Growing Up Hip Hop: New York.However, things started to turn around for the fallen star when she joined American Idol as a judge in 2010. As of 2018, Rule has sold 14.4 million units in the USA and has sold over 30 million records worldwide. (2004), with The Last Temptation attaining Platinum status and R.U.L.E. Rule followed up with his fourth, fifth and sixth albums The Last Temptation (2002), Blood in My Eye (2003), and R.U.L.E.
2.6 Pain Is Love 2, prison, and release (2011–present)Ja Rule was born Jeffrey Bruce Atkins on February 29, 1976, to Debra and Williin in Hollis, a section of the Queens borough of New York City. 2.5 Hiatus, departure from Def Jam, decline of The Inc. 2.4 50 Cent feud, Blood in My Eye and R.U.L.E. 2.3 Rule 3:36, Pain Is Love and The Last Temptation (2000–2002)
Career Cash Money Click (1994–95) Atkins began his rap career in 1994 with the hip hop group Cash Money Click alongside members Chris Black and O-1. Soon after, Atkins began selling drugs in Hollis. Atkins' mother left the Jehovah's Witness religion when he was 12. His mother, Debra, was a healthcare worker, and due to the amount of time she spent working, Atkins was largely raised by his grandparents as a Jehovah's Witness. Atkins was raised as an only child, as his younger sister, Kristen, died in the womb when Atkins was 5.
Solo career and Venni Vetti Vecci (1995–1999) After being dropped from TVT, Ja Rule maintained a close relationship with DJ Irv, who was working as an executive producer for Def Jam at the time. With no label, the group disbanded shortly after being dropped. Plans for the release of the group's eponymous debut studio album were brought to a halt in 1995 after Chris Black was sentenced to five years in prison and the group was dropped from TVT, which led to their third single "She Swallowed It" never officially being released, however it was later bootlegged. "4 My Click" featured Mic Geronimo and became popular on pirate radio, eventually receiving airplay on Yo! MTV Raps. After the group signed with TVT Records, the song was re-released through the label later that year as the B-side to their second single, "4 My Click". Together they worked with producer DJ Irv to produce a number of songs, releasing their debut single "Get Tha Fortune" independently in 1994.
Ja Rule was promoted as the label's flagship artist, and he continued to make guest appearances on songs by other artists, including Method Man, Redman, Nas, DMX, LL Cool J and Dru Hill. Later in 1997, Irv Gotti was granted his own imprint from Def Jam, known as Murder Inc. He also had a brief cameo in the video for "Walk In New York" by Queens hardcore rap group Onyx. He later appeared on the song "Usual Suspects" from Mic Geronimo's second album Vendetta in 1997, alongside The Lox, DMX and Tragedy Khadafi. In 1995, he made his first solo appearance on Mic Geronimo's "Time to Build" alongside Jay-Z and DMX, who were also in their early stages of their careers.
Returning to the Ja Rule name, his debut single Holla Holla was released in March 1999 and became a hit, peaking at #35 on the Billboard Hot 100. During this time, he rapped under the slightly modified stage name Jah. It was originally planned to be Ja Rule's debut single until Jay-Z heard the track and requested it for himself.
The video for "Put It on Me" also topped the MTV Video Countdown for a week, and became the first music video to be retired on BET's 106 & Park after spending more than 60 days on the countdown. The album's next single, "Put It on Me", featuring Vita and Lil' Mo, was released in December 2000 and became one of the biggest hits of 2001, reaching #8 on the Billboard Hot 100 and becoming the first top 10 hit for both Ja Rule and Vita. A remix of "Holla Holla" was later released, featuring Jay-Z, Vita, Cadillac Tah, Black Child, Memphis Bleek and Busta Rhymes.Rule 3:36, Pain Is Love and The Last Temptation (2000–2002) Ja Rule's second single, " Between Me and You", featuring Christina Milian, was released in June 2000 as the first single from his second studio album and became his first major crossover hit, earning Top 40 airplay and reaching #11 on the Billboard Hot 100. It eventually reached platinum status in the US due to the popularity of "Holla Holla".
The same success followed with his third album, which spawned three top 10 singles, two of them reaching #1. One of the biggest labels in the United States. The success of Rule 3:36 promoted Ja Rule to international status, and made Murder Inc. The album later went on to be certified triple platinum by the Recording Industry Association of America (RIAA). Ja Rule's second album, Rule 3:36, was released on October 10, 2000, and took a much different artistic direction to Ja Rule's previous work, including Venni Vetti Vecci, eschewing the hardcore hip-hop style he had become known for in favour of a mainstream-oriented pop-rap sound to greater success, debuting at #1 on the Billboard 200 with 276,000 copies sold in its first week, making it Ja Rule's first number one album.
On January 3, 2003, the Murder Inc. (2003–2004) Shortly after the release of his fourth studio album, Ja Rule's ongoing beef with fellow Queens rapper 50 Cent reached its peak, with both artists taking to radio stations almost daily to trade insults and diss tracks. 50 Cent feud, Blood in My Eye and R.U.L.E. The Last Temptation debuted at #4 on the Billboard 200 with first-week sales of 237,000 copies and was certified platinum by the RIAA in December 2002. It spawned two hit singles, " Thug Lovin'", featuring Bobby Brown, which peaked at #42 on the Billboard Hot 100, and " Mesmerize", a duet with Ashanti that peaked at #2 on the Billboard Hot 100.
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